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Elsie, the
'spokes-cow' for Borden brand dairy products is a time-honored
symbol of taste, trust, and tradition. She stands for excellence
in the dairy business.
Nine out of ten people in America recognize her and she is
considered one of the top ten icons of the 20th century.
In 1939 Borden dairy put on an exhibition at the World's Fair
featuring 150 cows which became the number one attraction.
The first Elsie was actually named Lobelia.
After the World's Fair Elsie starred in a Hollywood movie
as 'Buttercup' in the film 'Little Men'. Unfortunately she
died in an auto accident in 1941. She was the first of 29
Elsie spokes-cows to date.
During World War II Elsie helped raise 10 million dollars
in war bonds.
Elsie has received the keys to more than 200 cities. She travels
almost 1/4 million miles and meets more than 11 million people
per year!
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